On your own
10 hours
4 pieces of content
- Film your clips
- Cut and caption them in a video app
- Design carousels in a design app
- Write the captions
- Post by hand and answer every comment
For coaches
Content package
Content creation for coaches: videos, carousels and Instagram
The Content package adds a video editor, an AI copy of your voice, a carousel designer, keyword DMs and Instagram scheduling to Strength Academy. It works from your own training clips, programs and branding.
+ CHF 25/month
Per main account, added to Individual, Team or Gym. Your team’s coaches use it too.
Your 14-day sign-up trial includes it. On a paid plan already? You can try it once for 14 days from the app without adding a card.
Your week
From 4 pieces in 10 hours to 8 pieces in 1–2 hours
Most of a content week goes on editing, designing and posting by hand. With the Content package the app does that part, and your time goes into filming and coaching.
With the Content package
1–2 hours
8 pieces of content
- Film once and the app sorts the clips
- Videos come out cut, captioned and voiced
- Carousels are written in your brand
- Posts go out at the time you set
- Keyword DMs answer the comments for you
Dominic’s own weeks of making content for Strength Academy. Your time depends on how you film and how much you post.
Lead magnet posts bring in followers and leads
Post with a keyword
“Comment GUIDE and I’ll send you my free squat guide.” The guide is a lead magnet you made from one of your programs.
They follow and comment
The DM can ask them to follow you before the guide is sent, so people who want the guide also follow your account.
The guide lands in their DMs
It arrives straight away, and their email goes into your leads list when they share it.
What’s inside
What the Content package includes
Coaches usually pay for each of these in a separate app. In the package they share one media library, your programs and your brand settings.
Video editor
Trim your clips and add captions, music, a title and on-screen text. 19 video styles, from Free edit to Tier Ranking and Top 5 Countdown.
Usually a separate app: A video editor like CapCut
Auto-edit
Every clip you upload is tagged by lift and effort. Pick a style, add clips from your library and the app builds the cut with word-by-word captions. It can also take the pauses out of your speech.
Usually a separate app: An AI video editing app
AI voice
Read three short scripts and get an AI copy of your voice in three moods for your voiceovers. The recordings stay private to your account.
Usually a separate app: An AI voice app like ElevenLabs
Script Studio
Talk a video idea through with the AI, get a script and read it off the built-in teleprompter.
Usually a separate app: ChatGPT plus a teleprompter app
Carousel designer
8 formats and 4 ready-made templates. The AI writes the slides from your idea in your colours, fonts and logo. Edit any slide, then export at 1080 × 1350.
Usually a separate app: A design app like Canva
Keyword DMs
A follower comments your keyword and gets your free guide or program week in their DMs, with buttons to choose from and an optional question for their email.
Usually a separate app: A DM automation tool like ManyChat
Instagram scheduler
Write the caption yourself or with the AI, attach the video or carousel and pick the time. It posts once you approve it.
Usually a separate app: A scheduler like Later
Already in every plan
Your coach website, branding and logo, brand guidelines, lead magnets (PDF guides made from your programs), the leads inbox, email campaigns and automations come with Individual, Team and Gym. The package puts them to work on Instagram: a keyword DM sends the lead magnet you already made.
CapCut, ElevenLabs, Canva, ManyChat and Later are trademarks of their owners. Strength Academy is not affiliated with them.
Video
Videos from your own training clips
Film on your phone and upload the clips. The app files them and builds the cut with captions, and you can change any of it before you post.
(opens the full-size screen)Your clips, sorted
Upload clips or a whole folder. Each clip is tagged by movement and effort and filed onto a shelf: you training, clients training, gym b-roll, talking head, wins and PRs. Search “snatch” and every snatch clip comes up.
(opens the full-size screen)Pick a style
19 styles, including Hype Montage, Tier Ranking, Top 5 Countdown and Do This, Not That. Free edit keeps it simple: trim the footage and add the finishing touches.
(opens the full-size screen)Write the script with the AI
For talking-head videos, describe the idea and the AI writes the script. Read it off the teleprompter, or have it read in your AI voice.
(opens the full-size screen)An AI copy of your voice
Read three short scripts of up to 28 seconds each. The app makes a voice for each mood (normal, energetic and storytelling) to read your voiceovers.
(opens the full-size screen)Finish and export
Set the hook, on-screen text, caption style, music and voiceover, then create the video. Download it, post it from the app, or take the clips, captions and voiceover to CapCut, Premiere Pro, DaVinci Resolve or Final Cut.
Carousels
Carousels in your branding
Type the idea and pick a format. The AI writes the slides in your brand colours and fonts, with your logo, and you can edit every slide before it goes anywhere.
(opens the full-size screen)Pick a format
Tier list, Top list, Myth vs truth, Mistake and fix, Checklist, Exercise videos and Photo story. Or let the AI choose the slide layouts.
(opens the full-size screen)Or start from a template
Program breakdown, Storytelling, Technique tips and Announcement. Each template previews in your brand. Fill in a few lines and the AI writes the slides.
Prefer ChatGPT or Claude? Connect your account and they draft carousels straight into the app.
Made in the app
Four carousels made in the coach app for a weightlifting coach. They are shown the way they post, at 1080 × 1350 with the coach’s own logo and colours.
Tier list 
Top list 
Myth vs truth 
Mistake and fix
Instagram posts and keyword DMs
Connect one Instagram account. Posts go out at the time you pick, and comments with your keyword get an answer in DMs.
(opens the full-size screen)Write it, attach it, schedule it
Write the caption or press Write with AI. Attach the video or carousel, add a lead magnet and a trigger word, and pick a date and time. Leave the time empty to post as soon as you approve.
(opens the full-size screen)Comment a keyword, get the guide
When a follower comments your keyword, the app answers in their DMs with your lead magnet. Add buttons for them to choose from, and ask for their email if you want them on your list.
Nothing goes out without you. Every post and DM flow waits in Approvals until the account owner approves it. Team coaches make videos and carousels, and the owner connects Instagram and publishes.
Why add it
What the monthly price pays for
It starts from what you already have
Your clips, programs and branding are already in Strength Academy. Separate apps start empty, and you rebuild your brand in each one.
One price for your whole team
On Team and Gym, your team’s coaches make videos and carousels with your package. It is billed once, per main account.
Try it before you pay
The 14-day sign-up trial includes it. Paying coaches can try it once for 14 days with no card. Remove it whenever you like: unused time is credited and your videos and carousels stay saved.
Try it with your next piece of content.
Your sign-up trial includes the package for 14 days. Already on a paid plan? Start your one-time 14-day Content trial from the app.
Before you start
Your package, explained.
It is sold separately on Individual, Team and Gym. Coaching tools, your website, branding and lead magnets are already part of every plan.
Yes. On Team and Gym, the package covers the main account and its team coaches. Team coaches can create videos and carousels. The main account manages the Instagram connection and publishing.
One Instagram account, connected by the main account. Disconnect it before connecting a different account.
No. You can download every video and carousel and post it wherever you like. Connecting one Instagram account adds scheduling, posting and keyword DMs.
Yes. Your voice is made from your own recordings and stays private to your account. Record only your own voice.
Yes, once you confirm in the app that they agreed to it. Their clips go on their own shelf in your media library.
New coaches get it during their 14-day sign-up trial. Paying coaches can try the Content package once for 14 days from inside the app, with no extra card required.
Use Plan & billing on the web app. It is added to your existing subscription and prorated for the remaining billing period. Removing it stops access immediately and credits unused time to your next bill. A scheduled plan change must take effect before you can change the package.
Your videos and carousels stay saved. Add the package again to continue creating.