Starter sheet · promoting a program
Promote your program with five carousels you can fill in tonight
Five carousel outlines for promoting a program: who it is for, what is inside, one week of it, a client’s result and how to start. Each one begins with the reader’s situation, not your product.
Free download
Get the five-carousel planner
Print it and write on it. Five carousel outlines with the blanks to fill in, the order to post them in, one a week, and the check to run before every post. Type your email and the PDF opens right here.
Where it hurts
Your best programs do nothing for you if nobody sees them. A post that opens with the program asks a stranger to care before they know it is about them, so they scroll past and nobody writes back. We read 27,403 posts and comments from working coaches, and getting clients is one of the biggest daily struggles they describe.
How it gets fixed
Five carousels, one a week: who the program is for, what is inside, one week of it, a client’s result and how to start. Each one opens on the reader’s situation, takes its numbers from a real log and ends on one word to send. The planner holds all five as outlines to write on, with the order to post them in and a check to run first. The aim is to be seen and to get one reply you can answer, and nothing here promises followers or clients.
Once your program is in the app, you write loads as a percentage of 1RM and each athlete sees their own kilos. Athletes log their sets and you see programmed versus completed, so carousel 3 can show a real week and carousel 4 can use a number from a log, with the athlete’s written yes. The program’s Promotion tab holds its sales page, with a headline and a subline for your one-line offer.
The Content package in Strength Academy connects Instagram and creates videos and carousels from your own clips. Paste an outline as the brief.
Try it now
One carousel filled in, and the first slide of all five
The rule: slide 1 is the reader’s situation, the program waits until the last slide or two, and the last slide asks for one thing.
Illustrative example, not a client: a made-up four-day, eight-week strength program, filled in as carousel 3, “one week of it”.
- Slide 1: “You want to know what Tuesday looks like before you sign up.”
- Slide 2: “Tuesday, week 3. Back squat 4 x 5 at 80%, RPE 7 to 8. Bench press 4 x 6 at 75%. Row 3 x 10.”
- Slide 3: “The warm-up is ten minutes. The session is about the work sets.”
- Slide 4: “The athlete logs every set. If it went as written, one tap logs all sets.”
- Slide 5: “On Thursday I open the log and check one thing: did the last squat set stay at RPE 8 or under?”
- Slide 6: “Want the full week? Send me [WORD].”
Slide 1 of the other four, each about the reader: 1. Who it is for: “You train four days a week and have no plan for the fifth.” 2. What is inside: “You started your last program and dropped it by week three.” 4. A client’s result: “You have trained for a year and cannot say what has improved.” 5. How to start: “You are ready to start and nobody has told you the first step.”
Prefer to try it first?
Try Program to Carousel CopyPaste a program outline and get the words for a carousel about it.
A few taps, no email
What is holding your program posts back?
A few taps with Emma. Find the one place your program posts stall.
Hi, I’m Emma, co-founder of Strength Academy. Answer as best you can.
4 quick rounds
Open next
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