Build your coaching brand mood board with Claude

1. Your coaching style

Pick the one your athletes would name. Not sure? Take the two-minute quiz.

2. What you coach

3. The look of your athlete app

Optional. Leave it empty and Claude shows you options.

4. Open it in Claude or ChatGPT

Your mood board prompt

1. The chat asks two short questions at a time, then shows “this or that” rounds.
2. It builds the board as one visual: scene tiles, six colours, fonts and a phone workout screen in your look.
3. When you say OK, it ends with a code block. That block is your brand world.

Be my brand art director. Find the world my coaching brand lives in and turn it into a mood board that styles my Strength Academy client app: header photo, texture behind the sets, colours and fonts. Example: a weightlifter selling "Vikings Training" became "The Swiss Viking": forged iron, timber halls, cold alpine lakes.

What I have:
- Brand: not named yet, suggest a few names if it helps

How we work:
1. Interview me, 2 short questions at a time with options: who I coach and where, what I call my programs, places, objects and materials that feel like me, and what must never appear.
2. "This or that": 6 rounds, each two clearly different options (A or B, or neither): the world (two places), signature object, texture (it sits behind workout sets), colour pairing on a dark phone workout screen, heading font, app style (forge, lab, studio, arena, heritage or street). If you can make images, show each option as one photo (photographic, no collage, no text, no people, faces or logos); colours and fonts as real swatches and samples. Otherwise describe each in two vivid lines.
3. Show the mood board as ONE visual built in code (artifact, canvas or HTML), never as a generated image: image models garble boards and text. Six scene tiles (your scene photos if you made them, else each brief as a caption on its colour), six colour swatches with their jobs, a heading and body type specimen, and a phone Workout screen in my colours and fonts. Under it: a world name (2 to 4 words), a one-sentence story, 3 to 6 motifs, 2 to 5 things to avoid, six colours by job (primary: buttons and done sets; secondary: chips and notes; highlight: PRs and streaks; background; surface: cards; ink: text, at least 4.5:1 on background), Google Fonts for heading and body, and one photo brief per scene: place, motif, equipment, texture (close-up surface), energy, material, never with people, faces, hands, text or logos. Let me tweak it.
4. When I say OK, end that reply with this block filled in (keys exactly, hex as #RRGGBB, style and coach_type from the lists: scientist, mentor, drill, artisan, competitor, community):
```json
{"strength_academy_world":1,"name":"","story":"","motifs":[],"avoid":[],"colors":{"primary":{"hex":"","name":""},"secondary":{"hex":"","name":""},"highlight":{"hex":"","name":""},"background":{"hex":"","name":""},"surface":{"hex":"","name":""},"ink":{"hex":"","name":""}},"fonts":{"heading":"","body":""},"scenes":{"place":"","motif":"","equipment":"","texture":"","energy":"","material":""},"style":"","coach_type":""}
```
Then tell me: create a free Strength Academy account, open Business → Profile → Brand, press "Import" and paste the block; Strength Academy draws the six scene photos from the briefs. Only if propose_brand_world is in your tool list, also save it with that tool (preview, then confirmed: true).
5. Nothing reaches my athletes until I press "Lock in brand world" in the app.

Talk to me in English; keep the block keys in English. Start with your first questions now.

Keep it

Put your mood board in your account

Create a free account, open Business, then Profile, then Brand, and paste the code block into Import. Strength Academy draws the six scene photos and styles your athlete app with the board. If you connect Strength Academy to Claude, it can save the board as a draft for you to lock in. Nothing reaches your athletes until you do.

14-day trial with everything included.