Starter sheet · taking athletes online
Take three of your in-person athletes online
One offer, three athletes and the time between your sessions. The math, a simple offer, who to ask first, the exact words to say.
Free download
Get the launch sheet
Fill this in before your next session: your sum, your offer, your three names and the words to ask. Type your email and the PDF opens right here.
Where it hurts
Your athletes already ask what to do on the other days. You know how to coach them. What is missing is a written offer, a price you can say out loud and a plan for the weekly work behind it, between your sessions. Of the 324 going-online posts we read from working coaches, 48% asked how to deliver it and which system to use, and 27% asked what to offer and charge.
How it gets fixed
Start small: three athletes you already coach and one plain offer. The page works the sum with a made-up price, shows how to pick your three with three yes or no questions and gives you the first sentence to say. The sheet above has the blanks for your own price, your own names and your own words.
Delivery runs on three things in the app: a weekly program your athlete logs, a video review where you draw on a frame and reply by text or voice, and a check-in form on a schedule. You see programmed versus completed for each athlete. When an athlete travels, you can pause their service and it resumes on its own.
In Strength Academy you turn a program into a service tier with a price. Clients pay through your own Stripe account and we take 0% of those payments (Stripe’s own fees still apply).
Try it now
Three athletes at your price, and who to ask first
Illustrative example, not a client: a made-up price of 200 a month. Three athletes is 3 × 200 = 600 a month. One athlete’s week is a 10-minute video review, a 5-minute check-in, 5 minutes for messages and questions and 15 minutes to write next week’s program: 35 minutes, so 105 for three, or 7 hours a month. 600 ÷ 7 is about 86 an hour, before Stripe takes its processing fee. Your price and your minutes will differ, so run one mock week yourself and time each job.
The Rate and Package Builder shows your floor, the least you should charge for the income you need, not what coaches charge: compare its hourly floor with your in-person hour, and ignore the client count it shows, because you are adding three. The range is a floor, not a target, and the tool will not print the 86 an hour worked by hand above. Under “What you sell” open “Online 1:1, full” and set program 15, check-ins 5, messages 5, video checks 10, admin 0 and onboarding 0. For “Income you need” enter your whole monthly need.
Then choose your three. Go down your athlete list and tick each question that is true for a name. Two ticks make a launch athlete. These are athletes who already ask for more from you, so the price goes in the first ask. If you are not sure they would say yes, start with the 10 minute look at the app from Getting Clients, by How You Coach, then give the price. With anyone who has not asked for more, open with a question or the look and leave the price out.
- Do they ask you the most questions between sessions?
- Do they travel or miss sessions?
- Have they said “what should I do on the other days?” or “I wish I had a plan”?
Ask the athlete with the most ticks first, at the end of a session: “Hey, I am starting online coaching with a first group of three. A weekly program in an app, you film your top sets and I send feedback within [a day]. It is [your price] a month. You were one of the first people I thought of. Want me to set you up this week?” Then stop talking. Count to ten in your head.
Prefer to try it first?
Try the Rate and Package BuilderSee the least you should charge, then compare it with your in-person hour.
A few taps, no email
What is stopping your online launch?
A few taps with Emma. Find the one place a move online stalls.
Hi, I’m Emma, co-founder of Strength Academy. Answer as best you can.
4 quick rounds
Open next
- Getting Clients, by How You Coach
One version for online coaches, one for in-person coaches and one for coaches who do both. Where your first clients come from, what to say to them and what to do each week.