Case study · For coaches who train people in person and want online income too
5 online clients on top of a full in-person schedule
Patrick coaches 15 clients in person. In March he took on his first online clients, to earn more from the hours he already works. He now coaches 5 of them.
Patrick Cornes
Personal trainer and CrossFit coach
Before
Patrick coached CrossFit and worked the front desk of a commercial gym. He moved into personal training, almost all of it in person.
He had never coached anyone online and had no system for it.
Going online
He wanted more income without more hours on the gym floor. He set up his coach page, wrote his blocks once in Strength Academy and gave each new online client their own copy.
Results
What happened
- 5 online clients since March, next to his 15 in-person clients.
- His online clients logged 38 PRs in the last 6 months.
- He plans to move his in-person clients onto Strength Academy as well, because he finds it easier than the tool his gym uses today.
In Strength Academy
The three parts Patrick uses most
Macrocycles and week duplication
He writes a block once and copies it, so a new online client starts on a ready block instead of costing him an evening of writing.
Video review
Online clients send their lifts and get feedback on the video. It is the closest thing to standing next to them.
Coach web page
The page people find him through when they want to train with him online.
5 online clients on top of a full in-person schedule
At a glance
- Background
- CrossFit coach and gym front desk, now personal trainer
- Clients today
- 15 in person, 5 online
- Online coaching before
- None
- Why online
- More income
- Online since
- March 2026
Set up your coaching like Patrick
Strength Academy puts your programs, your coach page and video review in one app, and every coach feature is on every plan.
Download Patrick’s case study as a PDF
