Case study · For coaches who want their first online clients
4 online coaching packs sold in his first 3 weeks
William had never coached anyone online. Three weeks after he put his coach page in his Instagram bio, four people had bought his 12-week online pack at €400 each.
William Boirat
Personal trainer, former commercial gym manager
Before
William managed a commercial gym, then left to work as a personal trainer. Every client he had, he trained in person.
His programs lived in Excel. Selling coaching online was something he had never tried.
Going online
He built his coach page with the Strength Academy website builder and put the link in his Instagram bio. The page shows his 12-week pack, the price and how to start.
Results
What happened
- 4 packs sold in 3 weeks, at €400 each.
- 2 buyers found him online and had never met him.
- 2 were people he knew who already trained. They saw the page on his Instagram, asked him about it and signed up through it.
In Strength Academy
The three parts William uses most
Macrocycles and week duplication
He plans the 12 weeks of the pack once. Each new client gets a copy he adjusts, so the writing does not start again from zero.
Video review
Clients film their sets and William answers on the video. On a remote pack, this is the part that feels like coaching.
Coach web page
It is the one link in his Instagram bio, and all four buyers came in through it.
4 online coaching packs sold in his first 3 weeks
At a glance
- Background
- Commercial gym manager, then in-person personal trainer
- Online coaching before
- None
- Programs before
- Excel
- Offer
- Fixed 12-week online coaching pack, €400
- Where buyers came from
- His coach web page, linked from Instagram
Set up your coaching like William
Strength Academy puts your programs, your coach page and video review in one app, and every coach feature is on every plan.
Download William’s case study as a PDF
