Free resources
Free resources for coaches
Packs with the exact words to say, workbooks you can print and tools that do the arithmetic. Each one answers a single problem coaches wrote to us about.
Quizzes and tools
- The Coaching Bottleneck Quiz
Four questions tell you whether clients, price, retention, admin, tools or programming is costing you the most, and the first three things to do about it.
- The Coach Archetype Quiz
Four quick rounds place you among six coaching styles: the scientist, mentor, drill coach, artisan, competitor or community builder. Your result becomes the starting point for your brand mood board.
- The Brand Mood Board Builder
Pick a few options, copy one prompt into Claude or ChatGPT and get a mood board: colours, fonts, a photo direction and a phone screen in your look. Then save it to your Strength Academy account.
- The Rate and Package Builder
Put in the income you need and the income you want, then the minutes each task takes. See a price range for every service you sell and how many clients each price needs. It is arithmetic on your own numbers.
- The Program Audit
Paste one training week. Get a read of weekly volume, intensity and movement balance, up to three things worth a second look, and a prompt to take the same week to your own AI.
- The Meal-Plan Time Calculator
Put in how many nutrition clients you have and the minutes each one takes on meal plans, food questions and reading food logs. See the hours a week and a year, and what getting some of them back would be worth. It is arithmetic on your own numbers.
- The Video Load Calculator
Put in how many clients send clips, how often and how long. See the gigabytes that land on your phone and cloud each week, month and year, and the minutes you spend watching. The sizes are typical approximations.
- Program to Carousel Copy
Type what your program is and read five carousel outlines back with your details in them: who it is for, what is inside, one week, a result and how to start. It is a template, so the same input always gives the same text.
- The Nutrition Starting-Point Quiz (scored)
Four quick questions about a nutrition client show whether protein, meal rhythm, planning or fuel comes first, with a gate for the clients who should see a professional instead.
- Where Your Video Feedback Breaks
Four taps show whether your client video feedback breaks on where clips land, on how long replies take or on clips you cannot use.
- Which Fault to Program First
Four taps show whether the athlete you are programming for has a technique fault, a sticking point or a fade in pace and capacity, and which part of the pack to open.
- What Stops You Moving Off Sheets
Four taps show whether moving off sheets is held up by your programs, by your clients or by the risk to the season.
- Where Your Program Promotion Stalls
Four taps show whether your program posts stall on a vague offer, on nothing real to show or on a last slide that asks for nothing.
- Where Your AI Setup Breaks
Four taps show whether your AI drafts are generic, miss your athlete or are hard to trust, and which fix to start with.
- Where Your Athletes Lose the Thread
Four taps show whether your athletes lose the thread on what to do today, on seeing their progress or on staying in touch.
- What Is Holding Your Content Back
Four taps show whether your coaching posts stall on ideas, on time to film or on getting anyone to message you.
- Where Your Online Launch Stalls
Four taps show whether taking clients online stalls on the offer and price, on how you would plan the delivery or on the ask itself.
- What Stops Your Next Client
A few taps show whether you are missing one place to look, an offer you can say in one breath or a next step with a day in it.
- Where Your Macro Work Breaks
Four taps show whether your macro work breaks on a first target, on weekly hand edits or on a plan and a food log that live apart.
Packs and workbooks
- The Consult-to-Client Pack
Word-for-word scripts for the consult, five objection replies and a follow-up that does not chase. Written for coaches who would rather coach than sell.
- The First-30-Days Retention Kit
Six exact messages, five replies for when a client goes quiet, a 10-minute monthly review and a script for when they blame you. Written for coaches who would rather coach than chase.
- The 12-Block Starter Library
Beginner intro, return after a break, strength, hypertrophy, powerlifting peak, weightlifting, in-season, off-season, run plus lift, Hyrox, group class and a deload and test week. Weeks, days, % of 1RM and RPE, written out.
- 30 Days of Coach Content
A 30-day calendar and 30 hook lines for coaches with no content system. Five formats, three posts a week, one sitting to film. The full pack adds five carousel outlines.
- Policies and Contracts in an Hour
Editable outlines for cancellations, late payments, scope, intake and ending a client, plus the exact words for the three uncomfortable conversations. Written for coaches who would rather coach than do paperwork.
- The AI Cycle Planner
Five jobs for the AI, one page about your athlete, the finish line planned first and a checklist you run before you trust a week. Written for coaches who have tried one prompt and got a generic program.
- The AI Setup Guide for Coaches
A blank chat gives every athlete the same program. Three files and one instruction turn it into an assistant that starts from your athlete’s numbers and your method. You check every line.
- The 20-Minute Check-in System
A fixed form, five steps and the replies to send. For coaches who want every check-in read and answered without chasing.
- Your First 10 Online Clients
One platform, one fixed-term offer and a founding-athlete message, with the steps to apply each one and a printable workbook to count every client. Written for new online coaches who have no proof yet.
- The One-Page Coaching Audit
A one-page audit, a way to pick the one workflow to move first and a weekend plan for your five to ten most engaged athletes. Written for coaches who run on sheets and chats.
- Program by Diagnosis
Watch the lift or the run, name the one thing that limits the athlete, program one variation and retest. The loop works in any sport. The full pack has the fault tables for five.
- Protein and Macros, Plainly
What the numbers mean, where a first target comes from and how to change it. For coaches who set nutrition targets and want clients to understand them.
- The Client Meal Prep Guide
One hour, four days of meals, a shopping list and a rescue plan. For coaches who set nutrition targets and want clients to follow them.
- Eating Around Training
Before, during and after, by session type. For coaches whose clients ask what to eat on a training day.
- The Nutrition Starting-Point Quiz
Twelve statements, a stop gate and a two-week focus. For coaches who want a new nutrition client to start with one change, not a forty-question form.
- Video Feedback Without a Full Camera Roll
Where clients send videos, what to ask for, how to review in one block and how to reply with one cue. For coaches whose phone is full of clips.
- The Program Promo Carousel Kit
Five carousel outlines for promoting a program: who it is for, what is inside, one week of it, a client’s result and how to start. Each one begins with the reader’s situation, not your product.
- What Your Athletes Get in Their App
What your athletes see in week one, and the messages that get them to open the app, log a session and keep going. For coaches who want athletes to use it.
- The 3-Client Online Launch
One offer, three athletes and the time between your sessions. The math, a simple offer, who to ask first, the exact words to say.
- Getting Clients, by How You Coach
One version for online coaches, one for in-person coaches and one for coaches who do both. Where your first clients come from, what to say to them and what to do each week.
- Video Review in One Block
One place for clips, a fixed review block, a reply that fixes one thing, and what to keep. For coaches whose athletes film their lifts.